celebrate what you didn't eat
Instead of logging what you eat, photograph the snacks you're skipping. AI identifies the food, saves your calories, and rewards you with real treats.
Coming soon to iOS & Android. Be the first to know.
No meal plans. No calorie counting. Just the snacks you chose not to eat — photographed, celebrated, and rewarded.
Spot a snack you want but won't have. A doughnut at the office. A croissant at the café. That biscuit with afternoon tea.
↻The pause before reaching is the whole game. You saw it — that's already winning.
Open Skip A Snack and photograph it. AI identifies the food instantly and estimates the calories you just chose not to eat.
↻AI identifies the food in under a second. Every calorie you resist gets logged, celebrated, and saved forever.
Calories saved. Streak building. Share your skip with friends for kudos. Hit milestones and unlock real treat rewards.
↻Your streak grows. Your friends are notified. Your reward gets one step closer. The skip is always the win.
Point your camera at any snack. Skip A Snack identifies the food, writes a personalised note about your skip, and logs every calorie — all in under a second.
Skip enough snacks and unlock real food rewards. Because willpower deserves a proper payoff.
Your first milestone. A small square of something genuinely delicious, properly earned.
↻Real dark chocolate. From a proper chocolatier. Delivered the moment you hit 500 calories saved.
A thousand calories skipped deserves something properly buttery. This one's yours.
↻All-butter. Bakery-fresh. Yours when you reach 1,000 calories skipped. Worth every skip.
You've skipped enough to earn something truly celebratory. Go on. You've more than earned it.
↻Something properly celebratory. A real slice from a real bakery. Because you've earned every single crumb.
Invite friends, see who's skipping the most, and keep each other honest on the weekly leaderboard.
Ranked by skips, resets every 7 days. A fresh chance to be top every Monday.
Share your personal 6-character code. Friends join your leaderboard instantly.
SKIP01Knowing your friends can see your streak keeps you going when motivation dips.
Fox, bear, koala, otter and more. Founding members unlock exclusive characters.
The person who refers the most new skippers during our launch wins a place on the founding team. This is real equity in a real company.
Sign up, skip your first snack, and get your personal 6-character referral code.
Post it on TikTok, Instagram, WhatsApp — anywhere. Every time someone downloads using your code, it counts.
SKIP01Every person who downloads and logs their first skip counts as a referral. Most referrals wins.
Entry is free. No purchase required. Open to all. Full terms at launch.
iOS & Android. Join the waitlist and we'll let you know the moment it's ready to download.
Photograph any snack and AI identifies it instantly
Build daily momentum and celebrate consistency
Hit milestones and earn proper food rewards
Share your skips and get celebrated by people you know